TY  - BOOK
AU  - Keding,Ann
AU  - Bivins,Thomas H.
TI  - How to produce creative advertising: proven techniques & computer applications 
SN  - 9780844234823
AV  - HF 5823 .B53 1991
U1  - AdSF 659.120  
PY  - 1991///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising
KW  - Data processing
KW  - Advertising copy
KW  - Advertising layout and typography
KW  - Advertising media planning
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0607/90060194.html
ER  -