TY  - BOOK
AU  - Wilmshurst,John
TI  - The fundamentals of advertising
T2  - The marketing series, student
SN  - 0750602503
AV  - HF 5821  .W744 1998
U1  - AdSF 659.1 
PY  - 1998///
CY  - London
PB  - Butterworth Heinemann
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -