TY - BOOK AU - Aitchison,Jim TI - Cutting edge advertising: how to create the world's best print for brands in the 21st century SN - 9789812445575 AV - HF 5823 .Ai311 2004 U1 - AdSF 659.132 PY - 2004/// CY - Singapore, New York PB - Pearson Prentice Hall KW - Advertising KW - Handbooks, manuals, etc N1 - Includes bibliographical references (p. 394) and index ER -