TY  - BOOK
AU  - Yale, David
TI  - The publicity handbook: How to maximize publicity for products, services, and organizations 
SN  - 9780844232867
AV  - HD 59 .Y33 1991
U1  - ApSF 659.2  
PY  - 1991///
CY  - Lincolnwood, Illinois
PB  - NTC Business Books, NTC Publishing Group
KW  - Public relations -
KW  - Handbook, manuals, etc
N1  - Includes bibliographical references and index
ER  -