TY - BOOK AU - Manning,Gerald L. AU - Reece,Barry L. TI - Selling today : creating customer value SN - 0131230298 AV - HF 5438.25 .M535 2004 U1 - G 658.85 PY - 2004/// CY - Upper Saddle River, NJ PB - Pearson Prentice Hall KW - Selling N1 - Includes bibliographical references (p. 497-507) and indexes ER -