TY - BOOK AU - Abbey,James R. ED - American Hotel & Motel Association. TI - Hospitality sales and advertising SN - 086612070X : AV - TX 911.3.M3 .Ab23 1993 U1 - HSFr 647.940688 PY - 1993/// CY - East Lansing, Mich. PB - Educational Institute of the American Hotel & Motel Association KW - Hospitality industry KW - Marketing KW - Advertising KW - Market segmentation N1 - Includes bibliographical references and index ER -