TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Czinkota, Michael R.
AU  - Dickson, Peter R.
AU  - Dunne, Patrick
AU  - Griffin, Abbie
AU  - Hutt, Michael D.
AU  - Krishnan, Robert F.
TI  - Marketing principles and best practices / 
SN  - 0324225180
AV  - HF 5415 .M345 2005
U1  - MkSF 658.822  
PY  - 2005///
CY  - Mason, Ohio
PB  - South-Western, Thomson Learning
KW  - Marketing
N1  - Includes bibliographical references, glossary and index
ER  -