TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Identifying the right markets
SN  - 0844235768 :
AV  - HF 5415.13 .P3247 1993
U1  - MkSF 658.8  
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Data processing
N1  - "American Marketing Association"--Cover
ER  -