TY  - BOOK
AU  - Ferrell, O.C.
AU  - Hartline, Michael D.
AU  - Lucas, George H.
TI  - Marketing strategy: O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr
SN  - 0030321034
AV  - HF 5415.13 .M345 2002
U1  - MkSF 658.802  
PY  - 2002///
CY  - Mason, Ohio
PB  - South-Western, Thomson Learning
KW  - Marketing strategy
KW  - Marketing
ER  -