TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 0131469185
AV  - HF 5415  .K87 2006
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
N1  - Includes glossary and index
ER  -