TY  - BOOK
AU  - Jain, Subhash C.
TI  - Marketing: planning and strategy 
SN  - 0324014805
AV  - HF 5415.13  .J25 2002
U1  - MkSF 658.80221  
PY  - 2002///
CY  - Cincinnati, Ohio 
PB  - South-Western Publication
N1  - Includes index
ER  -