TY  - BOOK
AU  - Craven, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 0071250158
AV  - HF 5415.135 .C74 2006
U1  - MkSF 658.802  
PY  - 2006///
CY  - New York
PB  - McGraw-Hill Companies, Inc
KW  - Marketing strategy
ER  -