TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global marketing management
SN  - 0130332712
AV  - HF 1009.5  .K26 2002
U1  - MkSF 658.848  
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; Pt. I; Introduction and Overview --; Ch. 1; Introduction to Global Marketing --; Pt. II; The Global Marketing Environment --; Ch. 2; The Global Economic Environment --; Ch. 3; Social and Cultural Environment --; Ch. 4; The Political, Legal, and Regulatory Environments of Global Marketing --; Pt. III; Analyzing and Targeting Global Market Opportunities --; Ch. 5; Global Customers --; Ch. 6; Global Marketing Information Systems and Research --; Ch. 7; Segmentation, Targeting, and Positioning --; Pt. IV; Global Marketing Strategy --; Ch. 8; Entry and Expansion Strategies: Marketing and Sourcing --; Ch. 9; Cooperative Strategies and Global Strategic Partnerships --; Ch. 10; Competitive Analysis and Strategy --; Pt. V; Creating Global Marketing Programs --; Ch. 11; Product Decisions --; Ch. 12; Pricing Decisions --; Ch. 13; Global Marketing Channels and Physical Distribution --; Ch. 14; Global Advertising --; Ch. 15; Global Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship --; Ch. 16; Global e.marketing --; Pt. VI; Managing the Global Marketing Program --; Ch. 17; Leading, Organizing, and Monitoring the Global Marketing Effort --; Ch. 18; The Future of Global Marketing; App; Global Income and Population 2000 and Projections to 2010 and 2020
ER  -