TY - BOOK AU - Johnston,Mark W. AU - Ford,Neil M. AU - Walker,Orville C. AU - Marshall,Greg W. AU - Churchill,Gilbert A. TI - Churchill/Ford/Walker's sales force management SN - 0072466480 (alk. paper) AV - HF 5438.4 .C48 2003 U1 - MkSF 658.8102 PY - 2003/// CY - Boston PB - McGraw-Hill/Irwin KW - Churchill, Gilbert A. KW - Sales management N1 - Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill; Includes bibliographical references (p. 563-582) and index ER -