TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan
TI  - Global marketing management
SN  - 0471230626
AV  - HF 1416    .K87 2004
U1  - G 658.848  
PY  - 2004///
CY  - New Jersey
PB  - john Wiley & Sons, Inc
KW  - Export marketing
KW  - Export marketing - management
ER  -