TY  - BOOK
AU  - Blythe, Jim
TI  - Essentials of marketing
SN  - 0273646672
AV  - HF 5415 .B485 2001
U1  - MkSF 658.8  
PY  - 2001///
CY  - Harlow, Essex, England
PB  - Pearson Education Limited
KW  - Marketing
ER  -