TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Holden,Reed K.
TI  - The strategy and tactics of pricing: a guide to profitable decision making 
SN  - 013026248X
AV  - HF 5416.5 .N34 2002
U1  - MnSFr 658.4012  
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and indexes
ER  -