TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0071214259
AV  - HF 5821 .Ar681 2005
U1  - G 659 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes index
ER  -