TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles & practice 
SN  - 9814058556
AV  - HF 5823 .W453 2001
U1  - G 659.1 
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -