TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising & integrated brand promotion
SN  - 0324113803
AV  - HF 5821 .O34 2006
CY  - Mason, Ohio
PB  - South-Western, Thomson Learning
KW  - Advertising
KW  - Advertising media planning
ER  -