TY  - BOOK
AU  - Armstrong,Derek
AU  - Yu,Kam Wai
TI  - The persona principle: how to succeed in business with image-marketing 
SN  - 0684802694
AV  - HF 5386 .Ar735 1996
U1  - M 650.1 
PY  - 1996///
CY  - New York
PB  - Simon & Schuster
KW  - Success in business
KW  - Corporate image
KW  - Advertising
KW  - Marketing
KW  - Management
KW  - Sales promotion
N1  - Includes bibliographical references (p. 236-240); college students; 1210L -1700L
ER  -