TY  - BOOK
AU  - Shoemaker,Stowe
AU  - Lewis,Robert C.
AU  - Yesawich,Peter Charles
TI  - Marketing leadership in hospitality and tourism: strategies and tactics for  competitive advantage 
SN  - 9789810698201
AV  - TX 911.3 .Sh559 2007
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Tourism
KW  - Hospitality
KW  -  Marketing
KW  - Leadership
N1  - Lewis's name appears first on the earlier edition; Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000; Includes bibliographical references and indexes; TOU
ER  -