00738cam a2200229 a 45000010008000000030004000080050017000120080041000290100017000700200015000870400018001020500023001201000022001432450108001652600040002733000041003134400046003545040064004005210009004646500015004737000020004883560453OSt20140310182742.0980420s1998    maua     b    001 0 eng    a   98021676   a0071188517  aDLCcDLCdDLC00aHF 5415b.D92 19991 aDwyer, F. Robert.10aBusiness marketing :bconnecting strategy, relationships, and learning /cF. Robert Dwyer, John Tanner.  aBoston :bIrwin/McGraw-Hill,c1999.  a670 p. :bill. (some col.) ;c27 cm. 4aThe Irwin/McGraw-Hill series in marketing  aIncludes bibliographical references (p. 649-656) and index.  aBSBA 0aMarketing.1 aTanner, John F.