TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9789810697884
AV  - HF 5415 .Ar735 2011
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index; BSBA
ER  -