01177cam a2200349 a 4500 15274643 OSt 20140310182743.0 080424s2009 maua 001 0 eng 2008018250 9780071288699 0071288694 DLC DLC DLC HF5823 .B44 2009 659.1 22 Belch, George E. (George Edward), 1951- Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 8th ed. Boston : McGraw-Hill Irwin, 2009. xxv, 838 p. : col. ill. ; 29 cm. Includes indexes. MC Advertising. Sales promotion. Communication in marketing. Belch, Michael A. Table of contents only http://www.loc.gov/catdir/toc/ecip0816/2008018250.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK FOR 15605 15605 0 0 lcc 0 CL CL GC 2013-11-13 NBS 985.00 1 HF 5823 .B44 2009 C12355 2018-05-15 00:00:00 2014-11-10 1 2013-10-18 BK 0 0 lcc 0 A A NULL 2013-12-18 DONATION 1 10 HF 5823 .B44 2009 C11976 2018-05-15 00:00:00 2015-01-09 2 2013-12-18 BK