TY  - BOOK
AU  - Tassel,Joan Van
AU  - Poe-Howfield,Lisa
TI  - Managing electronic media: making, marketing, and moving digital content 
SN  - 9780240810201 (pbk. : alk. paper)
AV  - P 96.M34 .T212 2010
PY  - 2010///
CY  - Burlington, MA
PB  - Focal Press/Elsevier
KW  - Mass media
KW  - Management
N1  - Includes bibliographical references and index; MA
ER  -