@book{15714,
	author = {Pride, William M. and Ferrell, O. C.},
	title = {Marketing express /},
	publisher = {South-Western Cengage Learning,},
	year = {2011.},
	address = {Mason, Oh. :},
	edition = {2nd edition.},
	note = {Includes references and index.},
	url = {http://www.loc.gov/catdir/enhancements/fy1105/2009939187-b.html}
}