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  <titleInfo>
    <title>Marketing express</title>
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  <name type="personal">
    <namePart>Pride, William M.</namePart>
    <role>
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  <name type="personal">
    <namePart>Ferrell, O. C.</namePart>
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    <place>
      <placeTerm type="text">Mason, Oh</placeTerm>
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    <publisher>South-Western Cengage Learning</publisher>
    <dateIssued>2011</dateIssued>
    <edition>2nd edition.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>1 v. (various pagings) : color illustrations ; 28 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">William M. Pride, O.C. Ferrell.</note>
  <note>Includes references and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF 5415.P75 .M37 2011</classification>
  <identifier type="isbn">9780538466813</identifier>
  <identifier type="isbn">0538466812</identifier>
  <identifier type="lccn">2009939187</identifier>
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