TY  - BOOK
AU  - Masterman,Guy
AU  - Wood,Emma H.
TI  - Innovative marketing communications: strategies for the events industry 
T2  - Events management series
SN  - 0750663618
AV  - GT 3405 .M37 2006
PY  - 2006///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Special events
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0661/2005925262-d.html
ER  -