01090cam a22003134a 4500 13544288 OSt 20140310182758.0 040331s2005 mau b 001 0 eng 2004040321 0071246436 (alk. paper : hbk.) 9780072947038 (hbk.) DLC DLC DLC pcc HF 5415.13 .M369 2005 Perreault, William D. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 15th ed. Boston, Mass. : McGraw-Hill, 2005. 793 p. : col. ill. ; 28 cm. McGraw-Hill/Irwin series in marketing BSBA Marketing Management. McCarthy, E. Jerome (Edmund Jerome) 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK FOR 15921 15921 0 0 lcc 0 CL CL GC 2013-02-12 0 HF 5415.13 .M369 2005 C15114 2018-05-15 00:00:00 1 2013-02-12 BK