TY - BOOK AU - Virtusio,Romeo P. TI - How to make it in PR: PR veterans tell their stories SN - 9789719076032 AV - MLCM 2006/00927 (H) PY - 2007///] CY - San Juan, Metro Manila, Philippines PB - Published and exclusively distributed by Context Communications International N1 - Includes index; The grandeur of PR / Charlie A. Agatep -- Beyond 'lifestyle' glamour, a PR woman's story / C. Joycelyn L. Buensalido -- PR, a work in progress / Maximino J. Edralin, Jr. -- Biyaheng PR, a journey worth taking / Rene Nieva -- A PR man's journey from the marketplace to the Lord's vineyard / Pedro A. Padre, Jr. -- It's been a rewarding career, it's been a good life / Virgilio Q. Pantaleon -- Keep pitching, keep serving-- / Francisco "Frankie" S. Roman -- PR must have the total commitment of management-- / Oscar S. Villadolid -- Give me a story on simple elegance-- / Romeo P. Virtusio -- Philippine PR practice pioneers / Pete E. Teodoro -- The legacy of R.R. de la Cruz / Maximino J. Edralin, Jr; college students; 1210L-1700L ER -