TY  - BOOK
AU  - Birn, Robin J.
TI  - The effective use of market research: a guide for management to grow the business 
AV  - HF 5415.2  .B619 1999
PY  - 1999///
CY  - London : 
PB  - Kogan Page, 
KW  - Marketing
N1  - BSBA
ER  -