TY  - BOOK
AU  - Peter, J. Paul
TI  - Consumer behavior and marketing strategy
AV  - HF 5415.3  .P468 2010  
PY  - 2010///
CY  - New York
PB  -  McGraw-Hill Irwin, 
KW  - Consumer behavior
KW  - Marketing
N1  - BSBA
ER  -