00439nam a2200133 a 450000500170000000800410001705000240005810000240008224500830010626000590018930000340024852100090028265000140029120140310183146.0020819s19uu    xx            00    eng d  aHF 5415b.M378 1994  aMcCarthy, E. Jerome  aEssentials of marketing :ba global managerial approach /cE. Jerome McCarthy.  aUSA :bE. Jerome mcCarthy and Associates, Inc.,c1994.  a552 p. :bill. col. ;c27 cm.  aBSBA  aMarketing