TY  - BOOK
AU  - Walker, Orville Jr. C., et al.
TI  - Marketing Strategy: a decision-focused approach 
SN  - 0072466707
AV  - HF 5415.13 .W249 2003
PY  - 2003///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing Management
N1  - Includes Index; BSBA
ER  -