TY  - BOOK
AU  - Capon, Noel
TI  - The Asian marketing casebook
SN  - 0137955502
AV  - HF 5415.12.A8  .C35 1999
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - case study
N1  - BSBA
ER  -