TY  - BOOK
AU  - Authors: Morrison, Margaret
AU  - Haley, Erci
AU  - Sheehan, Kim Bartel
AU  - Taylor, Ronald
TI  - Using qualitative research in advertising: strategies, techniques, and application
SN  - 0761925996
AV  - HF 5814 .Us78 2002
PY  - 2002///
CY  - California
PB  - Sage Pub. Inc
KW  - Advertsing
KW  - Research
KW  - Market research
KW  - Methodology
N1  - EDU
ER  -