TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131268465
AV  - HF 5415.122  .L68 2004
PY  - 2004///
CY  - U.S.A
PB  - Pearson Prentice Hall
KW  - Profesisons
KW  - Marketing
KW  - Service industries
N1  - BSBA
ER  -