00648nam a2200193 a 450000500170000000800410001702000180005805000250007610000180010124500650011926000410018430000210022552100070024665000340025365000240028794200170031199900170032895201090034520140310183330.0060901s19uu    xx            00    eng d  a0-7494-4478-9  aP 96.E25 b.T86 2004  aTungate, Mark  aMedia monoliths:bhow great media brands thrive and survive.  aUnited Kingdom :bKogan PAge,c2004.  a261 p. :c23 cm.  aMC  aMass mediaxEconomic aspects.  aBrand name product.  cBK2lcckFOR  c21528d21528  00102lcc40aCLbCLcGCd2006-09-01l0oP 96.E25  .T86 2004pC7470r2018-05-15 00:00:00w2014-03-10yBK