TY  - BOOK
AU  - Knight, Peter
TI  - The highly effective marketing plan /
SN  - 0-273-68786-7
AV  - HF 5415.13  .K58 2004
PY  - 2004///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Planning
KW  - Management
ER  -