01735nam a2200253 a 4500 20140310183358.0 121115s19uu xx 00 eng d 9781119963233 HD 30.2 .H645 2012 Holloman, Chister The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. Chichester, West Sussex, U.K. ; Hoboken, N.J : Wiley, 2012. x, 265 p. : ill. ; 24 cm. Includes index It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. BSBA Information technology Management Social media Customer relations Internet marketing Branding (Marketing) BK lcc FOR 22284 22284 0 0 lcc 0 CL CL GSL 2014-01-20 DONATION 1 HD 30.2 .H645 2012 C16193 2017-09-11 00:00:00 2017-09-04 1 2014-01-20 BK