01859nam a2200253 a 450000500170000000800410001702000180005805000240007610000220010024501580012226000660028030000320034650000190037852009030039752100090130065000390130965000170134865000230136565000230138865000250141194200170143699900170145395201350147020140310183358.0121115s19uu    xx            00    eng d  a9781119963233  aHD 30.2b.H645 2012  aHolloman, Chister  aThe social media MBA :byour competitive edge in social media strategy development & delivery /cChrister Holloman ; co-authors, Eb Adeyeri ... [et al.].  aChichester, West Sussex, U.K. ; Hoboken, N.J :bWiley,c2012.  ax, 265 p. :bill. ;c24 cm.  aIncludes index  aIt's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.  aBSBA  aInformation technologyxManagement  aSocial media  aCustomer relations  aInternet marketing  aBranding (Marketing)  cBK2lcckFOR  c22284d22284  00102lcc40aCLbCLcGSLd2014-01-20eDONATIONl1oHD 30.2 .H645 2012pC16193r2017-09-11 00:00:00s2017-09-04t1w2014-01-20yBK