TY  - BOOK
AU  - Dominick, Joseph R.
TI  - The dynamics of mass communication: media in transition 
SN  - 9780071318266
AV  - P 90  .D59 2013
PY  - 2013///
CY  - New York, NY
PB  - McGraw Hill
KW  - Mass media
N1  - Includes index; MC
N2  - Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world
ER  -