TY  - BOOK
AU  - Vivian, John
TI  - The media of mass communication
SN  - 9780205876457
AV  - P 90  .V838 2013
PY  - 2013///
CY  - Upper Saddle River, N.J
PB  - Pearson
KW  - Mass media
KW  - Technological innovations
KW  - Social aspects
KW  - Communication
KW  - Mass media and culture
N1  - Includes index; MC
ER  -