TY  - BOOK
AU  - Martin, Roger L.
TI  - The design of business: why design thinking is the next competitive advantage 
SN  - 9781422177808
AV  - HD 53 .M3644 2009
PY  - 2009///
CY  - Boston, Mass
PB  - Harvard Business Press
KW  - Creative ability in business
KW  - Lateral thinking
KW  - Creative thinking
KW  - Knowledge management
KW  - Management
N1  - Includes bibliographical references and index; BSBA
N2  - Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer
ER  -