TY  - BOOK
AU  - Davenport, Thomas H.
AU  - Harris, Jeanne G.
AU  - Morison, Robert
TI  - Analytics at work: smarter decisions, better results 
SN  - 9781422177693
AV  - HD 38.7 .D378 2010
PY  - 2010///
CY  - Boston, Mass. ; London
PB  - Harvard Business ; McGraw-Hill
KW  - Business intelligence
KW  - Decision making
N1  - Includes bibliographical references and index; BSBA
N2  - Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed
ER  -