01306nam a2200229 a 4500 SISC 20160610150619.0 121030s19uu xx 00 eng d 9781422124819 HD 2756 .J64 2010 Johnson, Mark W. Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson. Boston, Mass : Harvard Business, 2010. xvii, 208 pages : illustrations ; 24 cm. Includes bibliographical references and index. Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval. Diversification in industry Management. Business planning. New products. BK lcc FOR 22452 22452 0 0 lcc 0 CL CL GC 2012-10-30 Library Fund 1688.00 0 HD 2756 .J64 2010 C16443 2018-05-15 00:00:00 1 2013-10-10 BK