business model innovation for growth and renewal Johnson, Mark W. creator text xx Boston, Mass Harvard Business 2010 19uu monographic eng

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xvii, 208 pages : illustrations ; 24 cm. Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval. Mark W. Johnson. Includes bibliographical references and index. Diversification in industry Management Business planning New products HD 2756 .J64 2010 9781422124819 121030 20160610150619.0