TY  - BOOK
AU  - Medina, Robert
TI  - Principles of marketing
SN  - 9789712352423
AV  - HF 5415 .M491 2011
PY  - 2011///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - Marketing
KW  - Philippines
N1  - Includes bibliographical references and index; BSBA
ER  -