TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
AU  - Lawley, Meredith
AU  - Stewart, David
TI  - Marketing research.
SN  - 047081070x
AV  - HF 5415.2  .Aa41 2007
PY  - 2007///
CY  - U.S.A
PB  - John Wiley & Sons Australia, Ltd
KW  - Marketing research
KW  - Textbooks
N1  - BSBA
ER  -